Let’s be honest, nowadays, word of mouth or offline marketing such as marketing through television advertisements, radio, and print material hardly work to book your dental office appointment book anymore and will not bring you enough clients for your dental practice.
With the technology boom and an increased impact of social media on people’s health care decisions, a lot of them look for recommendations for dentists on the internet. As a dentist in these changing times, you must embrace this technology and modify your marketing strategy so you are covering more ground on the internet. Making good use of social media can effectively put you on top of your competition, especially if they are still using old-fashioned ways to reach their target market.
If you don’t know how to best use social media to bring new clients to your dental practice, don’t worry! I will provide you with a few easy to understand guidelines and valuable ideas to get more patients via social media. Let’s get you started.
Have a Two Way Conversation with Your Readers
One of the biggest mistakes most dental clinics make on social media is that they tend to push their services down the throats of their users by only posting things that talk about their dental practices. If you really want to get connected with people and book new clients, instead create content that engages them. Give them information, demonstrate your expertise and show them that you care for them.
Actively listen to what your readers are saying and take part in the conversation. This will not only help you get a better insight into your target audience (perhaps you will get ideas for new services too!) but will also help you secure new clients.
Try and engage your readers by posting and answering their questions such as:
- Their major oral health concerns
- How you can solve their problems by having them visit you
- What inspires and entertains them
Learn the challenges people face and produce content that gives them what they want to hear.
Be Consistent on All Platforms
Having a social media presence on many different channels is a good idea. However, it isn’t necessary to have a profile on every single social media channel if you cannot remain consistent or active on all of them.
Better that you select one or two of the best social media channels and try to remain as active as possible.
To save you time consider using scheduling tools for social media that you can use to manage all your social media handles in one single place. Tools like Hootsuite and Buffer allow you to publish a single post across many different channels automatically. You can also monitor the engagement and even get in touch with your followers using these tools.
Make Sure Your Content Is Engaging
Social Media these days is all about engagement. Even Facebook will block posts from user feeds if the content you produce is not engaging. So make sure that you apply the 80/20 rule when creating content.
In other words, 80% of all the content you upload on your social media handle should be informative and should offer significant value to the user. The more valuable the post is, the more the user will engage with it. And the more engagement is, the more people you’ll be able to reach with your post.
Only use 20% of all your posts to market your services. These posts should also be very carefully crafted using statistics, before and after images, and success stories. If you are blatantly going to market your service without giving any statistics or evidence of your success, no one is actually going to take these posts seriously. Get inspired by these dental industry social media influencers.
Video Content Is a Must
Social media networks like Facebook and Instagram are continuously giving more importance to video content. In simple words, if you create video content, it will reach more people and you’ll get more engagement.
The best way to create video content for a dental practice is to upload client testimonials or do a live video Q&A session. You could also record and share 360 video tour of your office to win the trust of your users.
If you can spend an extra bit of your marketing funds on creative videos, you mustn’t hesitate.
Creative videos such as videos that show people informative content about oral health, or a certain procedure can be quite helpful in getting your brand image across.
Social media marketing may sound overwhelming, especially if you are just starting out. Focus on creating informative content and give as much value through your content as possible and watch how your page likes increase. Your dental office name and brand will become memorable and come to mind easily when people want to book dental appointments.
The more people you engage, the bigger your social presence will become. And the bigger your social media presence becomes, the easier the clients will come.